PROMOMEDIA
Campaign communications and email delivery for participants and audiences with the relevant permissions.
SHOPPER ACTIVATION PLATFORM
From purchase to participation.
From promotion to customer relationship.
Sweepstakes, purchase-driven promotions and loyalty
programs on one technology platform. Manage entries,
winners and consumer relationships in one place.
Reusable technology for your next campaign, too.
For brandsFor retailersFor agency partners
Promolab powers their promotions and consumer databases.
How it works
A simple flow.
Compounding results.
Each campaign adds participation, feedback and new opportunities to the same consumer relationship.
1 / 5
Illustrative figures: the values shown are not measured Promolab results.
The campaign page is just the beginning.
One platform.
For the entire promotion lifecycle.
Building a website is easy. Managing entries, draws, winners and consumer data takes more than a campaign page. Promolab provides the reusable technology behind the promotion.
1 / 7
THE SHARED PLATFORM FOUNDATION
Campaign operations, connected.
Promolab brings campaigns, entries and winner management together on one technology foundation, ready for future promotions and connected modules.
- Campaign management
- Entries
- Winner management
Self-service dashboard
Contact us!
The platform workspace for your team. Designed for managing standard campaign tasks independently; launch is planned for January 2027.
PROMOLABConnected workspace
Campaign operations, connected.
01Campaign management
02Entries
03Winner management
Illustrative workflow, not a live product screen.
BRANDED CAMPAIGN DESTINATION
Your branded space. An ongoing relationship.
A branded, reusable campaign destination for multiple activations. Launch your next promotion without starting from scratch and give consumers a place to return to.
- Branded presence
- Campaigns
- Participant experience
PROMOPORTALConnected workspace
Your branded space. An ongoing relationship.
01Branded presence
02Campaigns
03Participant experience
Illustrative workflow, not a live product screen.
DIGITAL COUPONS
Coupons from distribution to redemption.
Create and distribute coupons and offers, and track their redemption as part of your promotion.
- Coupons
- Distribution
- Redemption
PROMOPASSConnected workspace
Coupons from distribution to redemption.
01Coupons
02Distribution
03Redemption
Illustrative workflow, not a live product screen.
PLAYFUL ACTIVATION
Experiences that encourage participation.
Game mechanics aligned with your campaign goals, from participation to prizes. The game and entry management run on the same platform.
- Game mechanics
- Activation
- Prizes
PROMOGAMESConnected workspace
Experiences that encourage participation.
01Game mechanics
02Activation
03Prizes
Illustrative workflow, not a live product screen.
CONSUMER FEEDBACK
Turn answers into consumer insights.
Surveys and preference questions built into your promotions. Understand what consumers value and use their responses to plan more relevant activations.
- Surveys
- Feedback
- Preferences
PROMOSURVEYConnected workspace
Turn answers into consumer insights.
01Surveys
02Feedback
03Preferences
Illustrative workflow, not a live product screen.
COLLECTION AND REWARDS
Another reason to return.
Collection and reward programs that connect purchases, participation and rewards across multiple interactions.
- Collect
- Reward
- Return
PROMOSTAMPConnected workspace
Another reason to return.
01Collect
02Reward
03Return
Illustrative workflow, not a live product screen.
REPORTING AND INSIGHTS
Campaign insights you can build on.
Review participation and campaign results in one place, and use the findings to plan your next activation.
- Campaign reports
- Participation data
- Overview
PROMOSTATConnected workspace
Campaign insights you can build on.
01Campaign reports
02Participation data
03Overview
Illustrative workflow, not a live product screen.
Built around the way you work
A shared foundation.
Different business needs.
1 / 3
Multiple supplier campaigns.
One retail
destination.
Multiple suppliers, multiple promotions — one branded destination. Consumers know where to return, and your retail team can review campaign activity in one place.
- Your own branded campaign portal
- Recurring promotions on one platform
- An overview of participants and results
PROMOPORTAL + PROMOLABIllustrative view
A home for the next campaign, too.
01Supplier promotionActivation
02Consumer participationEngagement
03Next campaignContinuation
Services connected to the platform
Operational support
for your platform.
Campaign technology and participant care are parts of the same journey. Add communications and participant support services to match your campaign’s needs.
Participant support
Campaign-based handling of participant enquiries and emails.
Awards and recognition
Proven performance.
Recognized excellence.
ISO/IEC 27001:2022 certificate for the operation and development of the PROMOLAB CRM system (INTERCERT, registration no. 26012031/IBIR). Valid until 24 January 2029, subject to annual surveillance audits.
1 / 5
See how it works for your team.
Let’s see how your campaigns
could run on Promolab.
Explore how Promolab could support your next promotion, from the participant experience and campaign operations to reporting.